"S", "H" & "8" are commonly put up inverted. The installer must have been sampling the goods. These were some of worst fabricated letters we have ever seen. When using neon, at least 100mm depth is recommended English as a second language can cause problems. Didn't the installer look at it after he was finished? Not the best way to atract clients. DUNKIN' DONUTS, please! Obviously not in Australia. "S" is often installed incorrectly. Shell signage made by another Australian signmaker and installed in Brisbane. A cash deal saves money but they often won't fix mistakes. Visible from our front door. Cheap LEDs could lower the price but lose a corporate client. At a Brisbane railway station At a Brisbane Shopping Centre Not deep enough Neon shows through.